What are the factors to consider while choosing the best location for a retail kiosk business in UAE Malls?
Choosing the best location for a retail kiosk business in UAE malls requires careful consideration of several key factors. Here are the most important ones:
Mall Category and Customer Segment
- Mall Category: Understand the Mall Category – Super Regional, Regional, Community Mall and the catchment area, geographic location, population density, transportation infrastructure etc.
(Majid Al Futtaim – One of the leading Mall Operators categorizes their Malls as above) - Customer Segment: Understand the type of mall visitors – Locals, Tourists, Expats etc., and their needs, shopping behavior which will help to position your brand to the right audience.
Foot Traffic
- High Footfall Areas: Select locations within the mall that attract the most visitors, such as near entrances, escalators, atriums, food courts, cinemas or major anchor stores.
(Floor Plan of Yas Mall)
- Target Audience: Consider areas frequented by your target demographic. For example, a kiosk selling trendy tech accessories might perform better near electronics stores.
Mall Layout and Design
- Mall Zoning: Most malls have designated zones for certain types of products or services. Ensure your kiosk fits well within the designated zone to attract the right customers.
(Bawabat Al Sharq Mall’s Ground Floor Plan) - Space Availability: Evaluate the size and shape of the kiosk space available. The Space should help us to design a well-organized, easily accessible, and visually appealing kiosk. Common sizes are 3000 x 3000, 3000 x 2000, 4000 x 2000 for Island Kiosks. Wall Unit type kiosks are apt for some business.
Rental Costs & Lease Terms:
- Affordability: Compare the rental costs of various locations within the mall. High-traffic areas typically come with higher rents, so weigh the potential return on investment.
- Lease Terms: Understand the lease terms, including the duration, renewal options, and any additional costs such as maintenance fees.
Proximity to Complementary Businesses
- Synergy: Position your kiosk near stores that offer complementary products or services. For instance, a kiosk selling phone cases might do well near a mobile phone store.
- Avoiding Direct Competition: Ensure you’re not placed too close to a competitor’s kiosk or shop, which can dilute your sales.
Promotions & Visibility:
- Event Spaces: Kiosks near event spaces or areas where the mall holds frequent promotions can benefit from increased foot traffic during these events.
- Unobstructed View: Ensure your kiosk is easily visible from various angles, without being blocked by larger stores or pillars.
Customer Behavior Patterns
- Shopping Pathways: Understand the common shopping routes and patterns within the mall. Placing your kiosk along these paths increases the likelihood of attracting customers.
- Dwell Areas: Locations where people tend to pause, such as near seating areas, can be advantageous as potential customers may notice your kiosk while resting.
By carefully evaluating these factors, you can choose a location that maximizes visibility, foot traffic, and sales potential, ultimately contributing to the success of your retail kiosk business in UAE malls.
For more insights into how Bright Finity Interiors can help you set up a successful kiosk in UAE malls, please contact us at 0552992339 / info@brightfinity.me. We make your kiosk on time for the best value for your budget.
